(At a time when dance culture is back in a major way with young music fans, dance challenges give songs major boosts. Hilfiger is now a member of their troupe but credits Fresh The Clowns with the idea for turning “Tz Anthem” into a challenge - or a hashtag, where social media users are prompted to share their own version of a dance, or freestyle. They reached out to Hilfiger, with the idea to make a dance video using his song. Last month, Hilfiger was contacted by Fresh The Clowns, a Detroit squad of dancing clowns who are currently on tour with the UniverSoul Circus.
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